iDevices was preparing to launch Instinct, their new Alexa-integrated wall switch. They wanted the creative to highlight the product's built-in features while simultaneously paying homage to Harvey Hubbell, the inventor of the light switch in 1896 (and the man whose company would own the iDevices brand some 100 years later). I pitched and wrote this spot about the evolution of the light switch entitled "Decades."
Copywriter: George Sloan
CD: Greg Bassenian