We only had 10 seconds to introduce Wendy's new Spicy Sriracha Sandwich, so I pitched the idea of doing a high-speed, super-stylized visual montage. My reference was, and this is not a joke, the drug montage from the movie Requiem for a Dream and for some reason they were fine with it.
In this long-form video, we had spicy food-lovers try sriracha on all sorts of crazy shit. Their reactions were delightful.
Writer/Director: George Sloan Creative Director: Jordan Leitz