Wondery: True Crime

Exhibit C is Wondery’s collection of true crime podcasts. They needed a campaign that would speak to both their hardcore fans and simultaneously serve as an entry point for new listeners. We came up with “Your Partner in Crime” as a way to highlight their current die-hard true crime community, while also inviting newcomers to follow us down the rabbit hole. Featured here are the hero video and the Hollywood Reporter takeover.

Associate Creative Director, Copy: 👋
Executive Creative Director: Jen Perry
Senior Motion Team Lead: Renn Bauhan
Senior Motion Designer: Owen Neuburger